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Discover Our Comprehensive Strategies
Scaling a software company takes more than ambition — it takes a thoughtful, multifaceted approach. We bring market insight, operational expertise, and hands-on collaboration to craft strategies that drive results across product, growth, and team. The outcome? A stronger foundation and smarter momentum.
Providing hands-on support across the most pressing business challenges
How we help founders
Operational Guidance
AI strategy
Go-to-market strategy
Product positioning & marketing
Pricing & packaging
Business model assessment
Ideal customer profile (ICP) identification
And more
Talent Access
Outsourced development
Sales & marketing support
Financial management
Legal counsel
Strategic advisors
And more
Customer & Partner Intros
New customers
Channel/distribution relationships
Investors
Strategic acquirors (M&A)
And more
Founder-led, supported by a diverse team of expert advisors
Patrick Laurance
Founder and Managing Partner
Prior to founding TIME, Patrick was a Vice President at Software Equity Group (SEG), a leading investment bank focused on sell-side M&A advisory for lower middle-market B2B software companies. Over seven years at SEG he closed 20 transactions totaling nearly $850M in Enterprise Value. His deal experience spans across a broad range of software product categories and sectors, including Real Estate, Supply Chain, Healthcare, and Education.
At TIME, Patrick leverages his deep software expertise, extensive network, and passion for helping founders to invest in and support early-stage businesses.
Outside of TIME, Patrick is an avid traveler, big-wave surfer, and is driven by a continuous desire to learn new things and meet new people.
Supporting founders building category-leading software companies
